Ms. Jan Fitzgerald – Director of International
Relations and Development Centre at AUT University has just finished the
seminar named “Building and Developing Brands in Higher Education” at Thu Duc
College of Technology (TDC) in the morning of 10 July 2014. Present at the
seminar were representatives of the College’s management, heads of departments,
faculties and centers and lecturers.
The seminar on “Building
and Developing Brands in Higher Education” at Thu Duc College
The seminar is to favor the target of building and developing brands in
higher education following the trend of international integration and meeting
the social demands. At the seminar, Ms Jan
Fitzgerald has shared her experience in building and developing the brand of
AUT University. In addition, by analyzing the current and prospective
similarities and conditions of TDC, Ms. Fitzgerald has expressed her opinions with the aim of building an
active image for the College.
Ms Jan Fitzgerald - Director
of International Relations and Development Centre - AUT University at
According to Ms. Fitzgerald, the
brand building and developing in higher education plays a significantly important
role in assisting students in making their best choice of future occupations.
Fulfilling the commitments as stated in the College’s guideline and strategic objective,
determining the awarded certificates, heading for occupational real values,
asserting its own strengths... will be essential conditions for TDC to enhance
Master Nguyen Thi Ly – TDC President – was speaking at the seminar.
Also at the seminar, Master Nguyen Thi Ly – the College’s President –
has expressed the profound gratitude to Ms. Fitzgerald
for her valuable time at the College. The President also hoped that TDC would
have more chances of cooperating with Ms. Jan Fitzgerald through future
seminars and student exchange programs.
Participants at the seminar
(Information - Library Center)